MERPIX © - Ghost Gaming © — 2026 Rebrand Concept

Dual-Submission for the Ghost Artists Design Challenge 2025.

Ghost Gaming is a North American esports and gaming lifestyle organization based in Atlanta that fields professional teams and content creators across popular games like Fortnite, Rocket League, Call of Duty and Valorant, while also building community programs and partnerships to grow gaming culture.

They compete in tournaments, develop youth esports training through Ghost Academy, support diversity initiatives like Ghost Girls, and collaborate with brands on events and content.

Creative Direction — Marvin "Merpix" Kreckwitz

Logo — Marvin "Merpix" Kreckwitz

Branding — Marvin "Merpix" Kreckwitz

Social Identity — Marvin "Merpix" Kreckwitz & Mario "Maniac" Fernández

Project Creator — Marvin "Merpix" Kreckwitz

General Idea — Mario "Maniac" Fernández

Year — 2026

Duration — 3 Days

Logo- & Wordmark

As we had the idea of creating a whole new branding we obviously had to come up with a new logo and wordmark aswell.

We thought through the current state of ghost and came to the conclusion, that ghost it more of a lifestyle and content creation brand rather than a fully focused-on-gaming team. Now also with knowing some of the people behind the organizations face, we thought we wanted to let this new branding have more of a friendly and less techy / gamer-esque approach.

Logo- & Wordmark — Marvin "Merpix" Kreckwitz

Logomark & Variations

Wordmark

Typeface

For the new typeface of Ghost Gaming we decided to go with something less techy than what they are running with right now. Reason for that is the new logo- & wordmark, as it introduces movement and more rounded elements and an overall friendlyness to the brand.

The font we found and fell in love with for this project is called "Monument" and we decided to choose with its Extended style to keep everything bold while still being clean and not too far off reality as Ghost Gaming is more of a lifestyle and content creation brand than something completely bound to gaming.

Typeface Choice — Marvin "Merpix" Kreckwitz

Graphic Design — Marvin "Merpix" Kreckwitz

Social Media Graphics

For the social media of the new Ghost Gaming we had two different approaches and found both of them good, so we thought why not give it two different final products to be put to use?

One thing that both of our ideas had in common, was to create a system, that works across every division of ghost and only adjusts ever so slightly to show which division is being talked about when viewing the profile up on social media.

Variation #1 leans more into the "motion" aspects we found and applied to the new logo- & wordmark. All the big assets have the same angle of slant to them as the logo and have more of a used look to go with the lifestyle & street part of the brand.

Variation #2 on the other hand Keeps the idea ghost is running right now but gives it a more modern twist by introducing more texture as well as a glitch effect. Other than that, we here thought about having the "main" page of Ghost Gamming have both of the most important accent colors to lean more into the glitch aspect of this whole approach.

Variation #1 — Marvin "Merpix" Kreckwitz

Variation #2 — Mario "Maniac" Fernández

Member Avatars — Mario "Maniac" Fernández

Profile Graphics